What is the purpose of a communication plan?

The purpose of a communication plan is to outline strategic methods for communication execution. This includes identifying the target audience, determining the appropriate channels for communication, setting clear objectives, and establishing a timeline for delivering messages. A well-structured communication plan helps ensure that all stakeholders receive consistent and relevant information, thus facilitating effective engagement and interaction.

While evaluating past communication efforts can provide insights and areas for improvement, it is more of a review process rather than a foundational purpose of a communication plan. Training employees in effective speaking is an important aspect of communication skills development but does not encapsulate the broader strategic focus of a communication plan. Lastly, while managing interpersonal conflicts can be a component of communication strategies, it is not the primary goal of a comprehensive communication plan. Overall, the focus of the communication plan is on planning and executing communication strategically to achieve desired outcomes.